Project Maji and ALDO Partner for Water

785 million people around the world do not have access to safe water. That is, 1 in 10 people struggle to secure a glass of clean water every day. Unfortunately, women and girls bear the greatest brunt of this crisis as default water fetchers in their communities. Globally, women and girls walk 6 kilometres a day at odd hours of the day, looking for water, exposing themselves to a multitude of health and safety risks.

Project Maji and ALDO have joined forces to change this. For only 1 AED, Project Maji can provide safe water access to one family in sub-Saharan Africa for an entire day. ALDO is making this promise a reality by donating AED 1 for all shoe care products purchased in ALDO stores across Dubai.

Till date, through this partnership, we have transformed the lives of hundreds of people by delivering sustainable access to safe water in the Otuaplem village in North Assin Ghana. Operational since early 2017, the Project Maji solar-powered kiosk (supported by ALDO) has created the positive ripple effect that comes with clean water access. It has empowered local women and washed away their water collection burden, opened new avenues for education and improved community health.

Till date, through this partnership, we have transformed the lives of hundreds of people by delivering sustainable access to safe water in the Otuaplem village in North Assin Ghana. Operational since early 2017, the Project Maji solar-powered kiosk (supported by ALDO) has pumped 2.7 million litres at an average of 1,888 litres of safe water per day. Naturally, it has created the positive ripple effect that comes with clean water access; it has empowered local women and washed away their water collection burden, opened new avenues for education and improved community health.

 

Mavis Mensah, is a good example of how access to clean water inspires positive change. Relieved of her water collection burden, Mavis is a young teacher who now owns a primary school to ensure the children in her community have a brighter future. Commenting on the change the Maji kiosk has brought for her students she says:

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"The hand pump was too heavy for the young ones. So, when they were thirsty, they would go to the dam to drink, and the dirty water made them sick. Now, with Project Maji in our village, it’s easy for even the small children to go and fetch water any time they want. If they are thirsty or they need to wash their hands, you just turn the tap, and the water comes. This water has really changed our lives, and I couldn't run my school without it!"

Sunil Lalvani, Founder & CEO of Project Maji: “We are so thrilled to be a part of a successful partnership with a global fashion brand such as ALDO. It is truly a meeting of minds that is helping us create transformative change through clean water and driving and raising awareness of basic issues within our world today.”

 

Sima Ved, Founder & Chairwoman, Apparel Group: "As Apparel Group, we have always worked towards women empowerment and I'm proud to be working with Project Maji to enhance the lives of young women in sub-Saharan Africa, while also contributing to their improved health with easy access to clean water. We are proud to be showcasing the socially responsible ethics of people of UAE through our campaign."

Inspiring right? Here's how you can help us do more: buy a shoe care item at ALDO and AED 1 will be donated to fund more kiosks like the one in Otuaplem village. Appreciate your shoes so women and girls don’t have to walk for water bare feet. Buy now and join us in a mission that is changing lives!

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PERMIT NO: 3617