top of page
  • projectmaji

Press Release: Project Maji & Ishro Join Hands for Safe Water

Dubai, United Arab Emirates, 01/06/21

Project Maji, a UAE-based safe water enterprise and e-commerce platform Ishro have joined hands to support sustainable access to safe water in rural communities across Sub-Saharan Africa. The partnership is designed to ensure wins for all: Each product sold at the Ishro website can now be donated to Project Maji, doubling the chances of winning a high-value prize for the buyer whilst providing safe water access to remote rural communities Project Maji serves.

How it works

Through its website and Mobile App, Ishro offers a range of products - each one qualifying the buyer to win a high-value prize through a lucky-draw. Buyers can now opt to donate their Ishro product to Project Maji and:

1. Double the chances of winning a high-value prize

2. Transform lives through water by donating their prize value

Every product donated, provides a family access to water for a day. The overarching goal is to fund multiple solar-powered water kiosk every year through product sales. Project Maji will share the GIS data of the Ishro-sponsored site using real-time maps. The fundraising partnership is approved by Islamic Affairs & Charitable Activities Department of the Dubai Government, permit number 3921.

Expressing his enthusiasm over the new partnership, Project Maji Founder & CEO, Sunil Lalvani shared: "This is a one-of-a-kind partnership for Project Maji in this region, and we are impressed by the eagerness expressed by Ishro team to give back to those in need. Easy access to clean water truly transforms lives and we are so excited to share this mission with a like-minded partner like Ishro.”

CEO & Founder Ishro, Rida Ali: “We are delighted to work hand in hand with Project Maji to touch people’s lives. When we launched our e-commerce platform, we were looking for a charitable partner based in the UAE that promotes lasting, sustainable impact. We envisage a long-term partnership in line with our core value of giving back to society.

About Project Maji

Project Maji is a UAE-based safe water enterprise working to provide sustainable access to safe water to rural communities across Sub-Saharan Africa. We replace broken handpumps and defunct borewells with solar-powered water kiosks in the world's most remote communities. Till date, we have served more than 150 million litres of safe water to more than 70,000 people in rural Ghana and Kenya and we are working with a mission to serve 1 million people by 2025. We are a registered charity in the UAE and an official member of the International Humanitarian City. Project Maji is also the recipient of Sheikh Mohammad Bin Rashid Al-Maktoum Global Water Award In 2019. More recently, we have been invited to showcase our COVID-19 solutions at the Global Best Practice Programme at EXPO 2020 Dubai. To learn more about us please visit our website:

About Ishro

Regulated by Dubai Economy, Ishro is an innovative e-commerce platform. At Ishro, we invite you to discover one-of-a-kind products coupled with amazing prizes. Each purchase qualifies you for a giveaway to win a high value prize! A complimentary coupon to win valuable prizes is included every time. Giveaways range from Gold, Cars, Electronics and Lifestyle goods. Our business was shaped to deliver a variety of the products you love. Beyond great collections, we give you a chance to be a winner.



bottom of page